Case Study: Highway Vodka “Lanemakers” Series
Project Overview:
The Eli Group’s Iman Eli served as the producer for Highway Vodka’s “Lanemakers” series, aimed at crafting a visually engaging series to highlight entrepreneurs, dreamers and creatives in the city of Houston that are forging their own lanes within their respective industries.
Project Approach:
To deliver a cohesive and compelling visual narrative, I developed interview questions, scouted locations, secured the talent for the series, and coordinated each shoot. From initial concept development to execution, I worked closely with the videographer in post-production to ensure the final product was developed.
Outcomes:
This series enhanced Highway Vodka’s social media presence, built meaningful connections with audiences and the talent, as well securing the brands role as a pillar in the community.